About Purito Seoul

Purito Seoul is a Korean skincare brand that stands for transparency, gentle formulas and sustainable choices. The brand focuses on strengthening the skin barrier with effective, skin-friendly ingredients such as Centella Asiatica, ceramides and niacinamide. All products are vegan, cruelty-free and free from artificial fragrances, alcohol and other irritants. Purito develops its formulas with respect for both the skin and the environment, in recyclable packaging and with a no-nonsense approach. The brand is loved by people with sensitive or reactive skin, and is known for its gentle but effective care.

Benefits video reels

  • Sensitive Skin

    Mild formulas, suitable for the most sensitive skin.

  • Korean Expertise

    Powerful routines, smart ingredients, visible results.

  • Exclusively selected

    Carefully selected, only the best products

  • Budget Proof

    Your favorite items that fit your budget.