Sheet masks are the secret asset behind that iconic glass skin glow: skin that is so even, hydrated and smooth that it almost shines like glass. Where Western masks often stay on for fifteen minutes and are mainly meant to be 'nice', Korean sheet masks are designed as intensive treatments. You wear them for 30 minutes to sometimes 4 hours or even as an overnight mask. That sounds long, but it is wonderful for your skin and the ingredients are given time to really do something. And you can see that. A sheet mask is ideal as a weekly boost, but also a lifesaver for a dull complexion, tight skin or a busy week. Apply it, lean back, and your skin will do the rest. At Jo de Vivre you will only find Korean sheet masks that go beyond standard care. They are well thought-out, effective and developed for those who take skincare seriously, but also perfect as a moment of pampering. Innovative and effective.