I am crazy about serums and it is my favorite step in my skincare routine! I swear by them, literally every day. In the morning I choose one that hydrates and nourishes my skin, in the evening one that restores. In the winter I take something fuller, in the summer refreshingly light. For me, a good serum is luxury, but also an indispensable layer between cleanser and cream. It is the step in which your skin really gets something, concentrated, targeted and effective. The serums in this collection are all special serums from Korea, carefully selected for their effect, texture and result. Each selected serum tackles a different skin problem: pigment, dryness, redness, loss of elasticity, a dull complexion. Some give your skin shine, others calm. But what they all do is make a difference, tangible and visible. These products are not on number 1 lists in Korea for nothing. They are powerful, elegant, and give your skin that rich, cared for feeling. And that is exactly why they are available at Jo de Vivre.