Benefits video reels

About House of Hur

House of Hur is a South Korean brand that combines skincare and self-care in refined, minimalist formulas. Founded by beauty influencer Sunny Dahye, the brand’s mission is to provide effective skincare without the layers. The brand is known for its gentle approach to cleansing and care, with skin-friendliness at the forefront. Formulas contain carefully selected ingredients such as botanical extracts and antioxidants, aimed at soothing and purifying the skin without weighing it down. House of Hur focuses on balance — between effectiveness and comfort, between skin improvement and simplicity. A brand for those who love care with a clear philosophy and a clean look.

  • Sensitive Skin

    Mild formulas, suitable for the most sensitive skin.

  • Korean Expertise

    Powerful routines, smart ingredients, visible results.

  • Exclusively selected

    Carefully selected, only the best products,

  • Budget Proof

    Your favorite items that fit your budget.