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About Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that combines traditional Hanbang ingredients (based on ancient Korean herbal medicine) with modern dermatological knowledge. The brand is inspired by beauty rituals performed by women from the Joseon dynasty, where skincare revolved around balance, gentleness, and a healthy glow. Well-known ingredients include ginseng, rice extract, honey, and herbal formulas that have been used for centuries in Korean medicine. The products are developed to nourish, soothe, and support the skin's natural barrier function. Beauty of Joseon is known for its mild formulations suitable for daily use and for sensitive skin. The focus is on restoration, hydration, and a calm, even complexion. Through the combination of history and modern formulas, the brand has built a strong worldwide reputation within Korean skincare.

  • Sensitive Skin

    Mild formulas, suitable for the most sensitive skin.

  • Korean Expertise

    Powerful routines, smart ingredients, visible results.

  • Exclusively selected

    Carefully selected, only the best products,

  • Budget Proof

    Your favorite items that fit your budget.

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